8 Online Marketing Tips for Yoga Classes & Studios to Build Yoga Brand
1. Participate in community events
Offer mini yoga classes at your local community center, park, or corporate office where people can see and experience your teaching and techniques. Or you can collaborate with other wellness partners and join them to reach more students.
2. Use social media
Introduce your yoga practice on social media with some attractive photos, videos. You can offer some free sessions and grab clients with more followers. Due to the current scenario people rely on convenience and flexibility come with online workouts.
3. Offer a challenge
Online or offline challenges with exciting rewards could grab more clients to your studios. Also, make sure that you reward those who win and participate in challenges, and post on social media.
4. Small things makes bigger impact
For your current students go above and beyond to offer them a post-class cup of tea or coffee or chocolates. Also, follow up with those students who have a special day or event in their life.
5. Use email marketing strategy
With continued improvement and promotion to online and social media use email channels to get feedback and upcoming events and views about your classes and offerings.
6. Build a user friendly website
In this digital era, make sure you have a place where new students can directly connect with you. Put some testimonials and social media links with location details, booking system going to showcase your business.
7. "Content Marketing" is a key
You need great content for your social media handles and website. A single type of content won’t work every time so it makes sense to write different blog posts, Images, email newsletters, podcasts, quizzes, and polls.
8. Understand search marketing
Appearing in the top list of search engines like Google use best “keywords”. Which brings free and organic traffic to your business.